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Reably Banner 1.png

Reably

Reably is a library mobile application designed to make browsing, community sharing, and borrowing a seamless experience. The goal of this project was to research, define, and improve the user experience of current public library services. A detailed version of this project is available here.

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Duration: 12 weeks (completed December 2020)

Methods: Interviews, User Personas, Customer Journey Maps, User Flows, Wireframes, Prototyping, Brand Identity

Type: Team Project

Problem

Rethinking the Public Library Experience

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Current library systems tend to be outdated and overlooked although essential for learning, leisure and community. Access to library services rely increasingly on digital technology, with a greater need than ever before due to COVID-19.

Research

Participant Interviews
 

We prepared a research plan, participant recruitment criteria, and an interview script to conduct remote interviews. From the 7 interviews we conducted, we hoped to:

πŸ”Ž Understand which library services are used, why they’re used and how they’re used
πŸ’­ Uncover users’ motivations, pain points, and perceptions towards libraries
😷 Understand the effect that COVID-19 has had on the user experience

 πŸ’‘ Identify opportunities to improve user perceptions and experiences

Synthesis

User Personas and Insights

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We coded the notes from our interviews identify patterns in the data. Our findings allowed us to develop key insights and personas to base our future design decisions.

Persona_Tracey.jpg
P5 - Key Insights.png

Customer Journey Map and Design Brief

 

Journey mapping a significant interaction based on our persona, such as borrowing a book, helped us understand the process a person might follow, as well as any subtasks, low points of emotion, challenges, and important touchpoints and technologies.

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We compiled a design brief from the pain points and opportunities we uncovered to direct the goals of our mobile design.

Journey map.png
P7 - Design Brief.png

Design and Testing

Use Cases and User Flows

 

We used information architecture to ​organize the pages and interactions that may go in our app. We then went out to create wireframes and use case examples to guide our prototyping. 

Minor Studio Group - Information Archite
Wireframes_Use Case 1.png

Prototyping and Testing

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We designed a clickable prototype and tested our design with fellow classmates. This stage revealed problems in the usage of some of our iconography and titles, and helped improve user flows by showing how participants actually go about completing each task.

Wireframe_Figma_Process.png
Checkout.png

Easy pull tab to unwind cuff

Visual Design

Developing a Brand Identity

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After integrating feedback from user testing, we moved onto outlining the desired brand attributes and creating branding guidelines to reflect these. We sought to highlight the library's warm presence in community to counter the reoccurring "cold and outdated" perception learned from our research interviews.

Minor Studio Group - Mood board.jpg
Brand Identity.png

Final Design

Through research and iteration, our final app design enhances and personalizes the public library experience by allowing users to:

πŸ“š Set media preferences to receive personalized book suggestions
πŸ’› Save books to custom lists for future reading
βœ”οΈ Link their library card for frictionless account management

πŸ“• Easily view and manage media that has been checked out, saved, or placed on hold

πŸ›’ Quickly pickup and checkout books themselves using the in-app checkout scan

πŸ‘₯ Join online communities and forums to build relationships and discuss latest reads

 πŸ“ Prioritize searches at their home library to view books available nearby

Final_Overview.png
Final_Use Case 1.png
Final_Use Case 2.png
Final_Use Case 3.png

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